About:
Lisa Gullette, Freelance Designer and Owner

Summary

CreatiVisibility creates visibility for its clients by taking a creative, marketing-faceted approach to print and Web site design with the goals of building a lasting relationship between designer and client through attention to client needs, by problem solving in a creative, well-researched and cost effective manner, and by producing print and Web communications products that meet or exceed professional standards.

CreatiVisibility is a small business in Wake County, North Carolina focused on serving small and medium sized businesses in Apex, Cary, Fuquay-Varina, Garner, Clayton, Raleigh, Wake Forest, Chapel Hill and surrounding areas. Recently, the business was governmentally certified as a Women owned business HUB (historical underused business) if your business is required to have this information on file. You can view this status by entering this business name on the NC Vendor Link web site search page.

Lisa Gullette is the sole owner of CreatiVisibility. She has been a part-time freelance designer since 1988 and started working in the graphic design industry in 1986. She has extensive experience as a Webmaster, graphic designer, and communications director. For the past 7 years Ms. Gullette has designed and developed Web sites, served as a graphic designer, and for the past 5 years was in charge of growing a communications program through marketing, print, and Web media for the Institute for Transportation Research and Education at North Carolina State University.

Biography

Ms. Gullette’s professional experience encompasses technical and creative direction, production, and purchasing of public relations and marketing products. The variety of communications responsibilities range from expanding her client's visibility through news releases and printed marketing products, to designing Web sites, to managing print purchasing and delivery for clients.

Over the years working as the communications program manager for the Institute for Transportation Research and Education (ITRE) at North Carolina State University, Ms. Gullette produced and/or directed a record number of press releases successfully gaining national visibility for the institute. In the last 2 years of her employment, she increased marketing 80% over the previous years, and increased media attention to the institute 575% over the past 5 years.

She was the sole graphic designer at the institute creating original logos, layouts, and graphics used in hundreds of publications developed at the Institute for clients such as:

• North Carolina Department of Transportation
• American Association of State Highway and Transportation Officials (AASHTO)
• Federal Highway Administration
• NCSU Transportation Department
• North Carolina Transportation Forum
• North Carolina Transportation Consortium
• NC American Public Works Association (NCAPWA)
• NC Section-Institute of Transportation Engineers (NCSITE)
• South Carolina Department of Transportation
• Outer Banks Transportation Task Force
• International Conference on Ecology and Transportation
• ITRE and the 5 program areas within ITRE

Ms. Gullette also served as the Institute’s Webmaster. She applied graphic design expertise to design the user interface of the majority of the Web sites that ITRE hosted and maintained and contracted Web sites hosted elsewhere. In addition, she built Web site architecture for new and re-designed sites, programmed HTML, JavaScript, CSS, ASP, XML/RSS and other hard-coding necessary to produce cutting edge Web sites for ITRE and its clients. She re-designed several Web sites to incorporate programming to become compliant with Section 508 of the American’s with Disabilities Act, and optimization for search engine indexing.

While with ITRE, the institute served as Web host and maintained between 25 and 30 Web sites. Ms. Gullette developed or directed the content maintenance for 18 of those sites comprised of over 2000 pages and 6500 files.

Community service is important to Lisa Gullette. While employed by North Carolina State University, she started a monthly community service opportunity to encourage co-workers to donate to charitable causes such as Toys for Tots, Loving through Linens, Hurricane Katrina victims, local fire victims, the Ronald McDonald House, low income Wake County NC school children, local food banks/shelters and other causes.

Since 1988, Ms. Gullette has had part-time freelance clients in print and Web design, and at times has served as a graphic artist or Webmaster full-time as a contractor. Some of these clients include:

• E’scentials Skincare and Massage
• Total Grounds Care
• Brandt Images
• Professional Development Associates
• Triangle Executive Business Center
• Burroughs Wellcome (now GalaxoSmithKline)
• eMarket-on-Time
• MyDoctorNow

Ms. Gullette graduated Magna Cum Laude with a B.S. in Commercial Design with concentration studies in management, marketing and advertising from Atlantic Christian College (Barton College), has obtained a Computer Graphic Design Certificate from the NC School of Communication Arts, and routinely updates her skills in the Webmaster Program at North Carolina State University. She currently serves on the Advisory Board for the NC School of Communication Arts.

Resume

Download Lisa Gullette's resume in PDF format. (pdf, 30 KB)