Portfolio:
Marketing and Public Relations

Marketing and Public Relations Services

Lisa Gullette serves on the Apex Festival Commission as the At-Large Member in charge of marketing and advertising. Keep your eyes out for 2008 marketing on this event.

Apex Festival to Involve Community Students with Contest -Press Release (pdf, 40 kb)
View press release in html on the News section of this Web site.

Festival News.com
The Apex Herald.com

Examples of Press Releases

Here are a few press releases that I wrote for the Institute for Transportation Research and Education at North Carolina State University. Doing a web search for my name will also provide a long list of archived press releases that I wrote and/or directed while manager in the communications department at ITRE. In some cases, an editor may have finalized the press releases shown below.

All pdf and html links open in a new window for ease of returning to this page.

NC Transportation Hall of Fame Induction and Award Ceremony to Take Place in High Point -Media advisory (pdf, 40 kb)
View press release in html on ITRE's Web site.

Pupil Transportation Group at ITRE Presented Award at NC Transportation Hall of Fame (pdf, 59 kb)
View press release in html on ITRE's Web site.

Transportation Founders Fund Speaker Lectures on Driving Simulators (pdf, 34 kb)
View press release in html on ITRE's Web site.

Transportation Founders Fund Speech Recommends Seeking Public Opinion to Reach Transit Goals (pdf, 38 kb)
View press release in html on ITRE's Web site.

Advanced Vehicle Research Center to Benefit the Future of North Carolina (pdf, 39 KB)
View press release in html on ITRE's Web site.

City of Charlotte Employees Receive North Carolina "Advanced Roads Scholar" Award (pdf, 42.5 KB)
View press release in html on ITRE's Web site.

12,560 Triangle Residents to Impact Community Planning (pdf, 40 KB)
View press release in html on ITRE's Web site.

Transportation Founders Fund Receives Donation to Benefit Transportation Education and Research (pdf, 19 KB)
View press release in html on ITRE's Web site.

ITRE Researchers Present to 10,000 (pdf, 49 KB)
View press release in html on ITRE's Web site.

Walking School Bus: Burn Fat not Gas (pdf, 39 KB)
View press release in html on ITRE's Web site.

Distinguished Speakers Reflect on History of Institute Now Located at NCSU (pdf, 121 KB)
View press release in html on NCSU's Web site.

ITRE Celebrates 25 Years of Service in Surface Transportation (pdf, 121 KB)
View press release in html on NCSU's Web site.

Marketing Improvement Statistics

The marketing communications plan for the Institute I worked in included a goal to gain more visibility, especially national visibility. The following statistics came out of that office while I was directing the communications. CreatiVisibility can create a plan for your business to gain more visibility as well. The Institute's annual reports also detail this information.

2006

Budget for marketing decreased in 2006 and it is directly reflected in the marketing response. 2005 was the peak year; in 2006 budget was allocated more for Web site re-design and improvements.

49 press releases sent (0 % increase) (308% increase since 2002)
22 articles were published by media outlets in direct response from our release (18% decrease) (450% increase since 2002)
56 articles found citing ITRE (30 % decrease) (366% increase since 2003)
32 different media outlets reporting (known)

2005

49 press releases sent (44% increase) (310% increase since 2002)
27 articles were published by media outlets in direct response from our release (80% increase) (575% increase since 2002)
82 published articles found citing ITRE (58% increase) (580% since 2003)
45 different media outlets reporting (known) – nearly doubled in one year

2004

34 press releases sent (17 % increase)
11 articles direct response from our release in 15 different news outlets (67% increase)
52 articles found citing ITRE (330% increase)
22 different media outlets reporting (known)

2003

Lisa Gullette became manager of communications in Nov. 2002
New business plan and strategic plan in place.

29 press releases sent (141% increase)
9 articles direct response from our release (125% increase)
12 articles found citing ITRE (known)

2002

12 press releases sent
4 articles direct response from our release

2001

13-15 press releases sent
5 articles direct response from our release