Marketing 101 for Small Business Owners

By Lisa Gullette, CreatiVisibility, January 2009

The cost of a 30-second spot of advertising for Super Bowl I in 1967 was $42,500. Twenty years and 20 games later, the cost rocketed to $600,000. This year, each 30-second commercial during Super Bowl XLIII will cost an estimated $3 million – that’s a breathtaking $100,000 a second! Your business probably doesn’t have a multi-million dollar advertising budget (or maybe you do!) but you can still put together a dynamite marketing plan.

It’s common to consider marketing and advertising as being one and the same, yet successful marketing isn’t just merchandising or placing ads, it is figuring out who you want to sell your product or service to and who is most likely to need or purchase it, a group known as your “target audience”.

Large companies set a budget for marketing and use resources to research and create their ideal marketing plan. Small or new businesses tend to have one business owner with a one page marketing plan, if one at all, with a budget that doesn’t cover research. The owner is then left to the time-intensive task of studying the market, reading about trends, and tracking the type of buyer or client his business is attracting and then deciding on what market to expand to. Traditionally, marketing follows the “4 P’s” - product, pricing, placement, and promotion (See: New businesses generally have product, pricing, and placement in order before they launch their product line, storefront, or service offering but often end up leaving promotion as an afterthought. How will you get the word out about your product or service if you neglect to promote it? It is very important to launch your business or a marketing campaign with promotion at the same time or you could be out of business before you know it.

CreatiVisibility can help with promotion using a marketing-faceted approach to print and Web design. The five facets CreatiVisibility employs are:

Examples of printed pieces are: stationary, business cards, invoices, fax sheets, brochures, rack cards, banners, posters, programs, postcards and other direct mail pieces, event notices, flyers, note pads, and newsletters.

Again, it is important to stick with one creative service to handle your design campaign. CreatiVisibility carries your design through all facets of visual marketing for you. Same colors, same logo, same fonts, same message, same tag lines, same campaign. No accidental changes in colors or changing the font because it wasn’t available on the computer.

CreatiVisibility specializes in creating long-term relationships with clients by developing visual marketing campaigns that are professional, consistent, and optimized for small business marketing. Utilizing all the resources the CreatiVisibility team has to offer will result in a win-win situation for you, your marketing plan and your business.

For more information about CreatiVisibility and how it can help you start a marketing campaign, visit: